Daniel Arsham and adidas Originals have continued the exploration of the Miami-raised artist’s childhood with part two of the Hourglass film campaign and as with part one, a signature sneaker will be released alongside the visual production.
Earlier this summer, adidas Originals and Daniel Arsham released part one of Hourglass, a 12-minute short that intimately explored the artist’s interest in human identity and experience through cultural ephemera, and now part two will continue the discourse. The latest installment of the series once again transports viewers back to Arsham’s youth, highlighting moments and memories that have resonated with the artist throughout his entire creative journey. The video drops alongside the project’s second collaborative sneaker that’s dubbed the “PRESENT” – a continuation of the first “PAST IS PRESENT” sneaker. You can watch the new video above.
In other adidas-related news, adidas brings black BOOST to the UltraBOOST Laceless.