The Weeknd & PUMA Go "Crafted Military" for Third Collaborative XO Collection
With a coinciding NYC pop-up launch.
Since beginning their collaborative efforts this past summer, The Weeknd and PUMA have explored all-denim looks and utilitarian styling. For the pairing’s third offering, PUMA and the XO team take inspiration from military clothing for the latest entry in their Fall/Winter 2017 line.
Based on the concept of “Crafted Military,” The Weeknd and PUMA’s new XO drop is meant to blend high-end streetwear style with well-constructed, durable builds and “premium materials.” For the standout selections, the third delivery presents camo-canvas and all-black nylon Bomber and Kimono Jackets, branded hoodies with their own unique patterns, camouflage T-shirts and a “stealth black” iteration of the PUMA XO Parallel outfitted with an Italian nubuck leather upper.
You can take a look at the third XO collection from The Weeknd and PUMA above, while the line’s items will start hitting online and physical retailers on November 11. A two day pop-up will take place in New York City on November 11-12. For more, check out the drop’s promotional vignette below.
Earlier this week, PUMA revealed plans to collaborate with Black Scale.
PUMA x XO Pop-Up
125 W. 33rd Street
New York, NY 10001
November 11: 9 a.m. – 4 p.m.
November 12: 11 a.m. – 5 p.m.