New York City Subway Entrance Turned Into Fake Apple Store

With 50 people waiting in line for an iPhone X.

By //Tech

YouTube prank group Improv Everywhere converted a 6 train subway entrance into a fake Apple store a few weeks ago. Members dressed like Apple employees convinced people it was a pop-up store until renovations were done at the original store around early 2018.

The description under the video reads:

“We placed giant Apple logos on the sides of the glass cube structure, added fake Apple Store employees plus a line of 50 people waiting in line for the new iPhone X. With the famous 5th Avenue Apple Store under construction, we felt NYC needed a new glass cube Apple Store.”

It has been described as more performance art than a prank since people in line were all in on it. Some innocent spectators were interviewed by “reporters” who were in on the gag, but if these people wanted to actually stand in line to wait for the new iPhone X (actually empty iPhone boxes) they were informed only 50 were available for the 50 people already in line.

Read Full Article
Image Credit
Improv Everywhere
ApplevideosApple iPhone X

You may also like

Check out Supreme's New Brooklyn Store
Fashion

Check out Supreme's New Brooklyn Store

Opening this week.
37,372 Hypes 0 Comments
ZARA's First NYC Flagship Store to Close
Fashion

ZARA's First NYC Flagship Store to Close

Resulting in some disputes with the fast fashion giant’s landlord.
16,179 Hypes 0 Comments
Casey Neistat Hits up the iPhone X Lines in New York City
Tech

Casey Neistat Hits up the iPhone X Lines in New York City

With people lining up for as long as five days.
7,332 Hypes 0 Comments
Here's An Exclusive Look at FAITH CONNEXION's NYC Flagship Store
Fashion

Here's An Exclusive Look at FAITH CONNEXION's NYC Flagship Store

Includes a gritty campaign video shot in Brooklyn.
2,842 Hypes 0 Comments


What to Read Next

Airbnb Is Offering One Free Night at the LEGO House
Design

Airbnb Is Offering One Free Night at the LEGO House

Drown in all your LEGO dreams.
3,376 Hypes 0 Comments

colette & Off-White™ Release a Limited "SCULPTURE" Hoodie
Fashion

colette & Off-White™ Release a Limited "SCULPTURE" Hoodie

To celebrate FIAC 2017 in Paris.
5,926 Hypes 0 Comments

N.E.R.D. x adidas Originals Hu NMD Officially Revealed
Footwear

N.E.R.D. x adidas Originals Hu NMD Officially Revealed

Dropping soon.
18,711 Hypes 0 Comments


Here's How London Styled Supreme's Akira Collaboration
Fashion 

Here's How London Styled Supreme's Akira Collaboration

The capital comes out for a manga classic.
17,404 Hypes 0 Comments

Singapore Airlines Unveils Hotel Rooms in the Air
Design

Singapore Airlines Unveils Hotel Rooms in the Air

It’s their turn to take the spotlight.
11,306 Hypes 0 Comments

Things Get Syrupy in Smokepurpp's New "Bless Yo Trap" Video
Music

Things Get Syrupy in Smokepurpp's New "Bless Yo Trap" Video

The standout cut off ‘Deadstar’ gets a visual treatment.
837 Hypes 0 Comments

More ▾