Italian lifestyle brand Moncler sets its sights on Hong Kong as it gets ready to bring its distinctive outdoor apparel and fashion-influenced collections to the streets of the city. To celebrate, the brand has created a highly-exclusive limited run of Mr. Moncler statuettes. 19-inch tall figurines of the label’s playful ambassador, who embodies the brand’s insatiable desire to explore and travel, will be placed at a number of locations around the city, including Habour City Pier 3, Central Pier 4, PMQ, and Lee Garden One where fans will have the chance to claim their own Mr. Moncler statuette. The brand has also created a film depicting Mr. Moncler as he travels through various cities, including Tokyo, St. Moritz and Berlin to finally arrive in Hong Kong, depicting the brand’s journey to the city.
Watch the film above and be sure to head over to the Moncler Destination Hong Kong Micro-site to pre-register for a chance to get your hands on your own Mr. Moncler statuette when both the campaign and the store open, on November 16.