A Look Inside Keanu Reeves's Luxury Motorcycle Company

Prices start at $78,000 USD.

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WIRED offers a look inside Arch Motorcycle, an LA-based custom bike shop founded by Keanu Reeves and Gard Hollinger. Utilizing both cutting-edge technology and artisinal details, the shop crafts luxurious, big-ticket motorcycles.

Reeves takes the crew on a tour of the facilities, where workers utilize a mixture of hands-on craftsmanship and forward-looking technology to customize each motorcycle. Arch doesn’t just design attractive motorcycles, it takes a serious look at the inner workings of the vehicles, as demonstrated when Hollinger points out a down-drift induction system designed in-house. The company tapped locally-based VIN Tech to aid in developing exclusive technology to use in customizing bikes. Reeve puts on an HTC Vive to demonstrate how VR is utilized to conceptualize the bikes before they’re even built, granting designers a view from every angle.

The bespoke designs start at $78,000 USD, with the prices of more customized bikes running even higher. Check out the luxury brand’s website for more info and watch the video above. Reeves was last seen in the recently-unveiled trailer for Replicas.

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