Formula 1 is entering a new era. As 2017’s Formula 1 season came to an end with the Abu Dhabi Grand Prix this weekend, F1 bosses teased fans what would be in store for the sport next year with the reveal of a new logo. This mark’s the brands first redesign in almost half a century, and the change was inspired by the feedback of 14,000 fans from several countries.
The logo is meant to mark F1’s new identity and echo the shape of a Formula 1 car with its flat and low-ground aesthetic. Spearheading the overhaul is Ellie Norman, the first ever Formula 1 Director of Marketing. She states the redesign is the first step to making the sport accessible for newcomers:
“When we talked to fans about what made Formula 1 amazing, what we heard was people loved the real, exhilarating, unpredictable and incomprehensibly fast elements of the sport. It was about racing. But many felt those days were behind us and that the sport has become almost impenetrable for fans, particularly new ones.
It was clear we were going to need to address some fundamentals of our brand, if we were to realize our ambition to make Formula 1 a major entertainment player and claim our rights to be the global media brand we should be. What we say and do now is so important for our future, but it must always be driven by our fans. They come first.”
In other Formula 1 news, the sport is due to begin streaming races next year.
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