Formula 1 Racing Just Got a New Brand Logo

To help attract newcomers of the sport.

By //Automotive

Formula 1 is entering a new era. As 2017’s Formula 1 season came to an end with the Abu Dhabi Grand Prix this weekend, F1 bosses teased fans what would be in store for the sport next year with the reveal of a new logo. This mark’s the brands first redesign in almost half a century, and the change was inspired by the feedback of 14,000 fans from several countries.

The logo is meant to mark F1’s new identity and echo the shape of a Formula 1 car with its flat and low-ground aesthetic. Spearheading the overhaul is Ellie Norman, the first ever Formula 1 Director of Marketing. She states the redesign is the first step to making the sport accessible for newcomers:

“When we talked to fans about what made Formula 1 amazing, what we heard was people loved the real, exhilarating, unpredictable and incomprehensibly fast elements of the sport. It was about racing. But many felt those days were behind us and that the sport has become almost impenetrable for fans, particularly new ones.

It was clear we were going to need to address some fundamentals of our brand, if we were to realize our ambition to make Formula 1 a major entertainment player and claim our rights to be the global media brand we should be. What we say and do now is so important for our future, but it must always be driven by our fans. They come first.”

In other Formula 1 news, the sport is due to begin streaming races next year.

Read Full Article
Formula 1

You may also like

Netflix Is Working on a New Formula One Documentary Series
Entertainment

Netflix Is Working on a New Formula One Documentary Series

With ‘Senna’ producer James Gay-Rees confirmed.
1,371 Hypes 5 Comments
Pirelli to Debut New Hypersoft Tire at Formula One Monaco
Automotive

Pirelli to Debut New Hypersoft Tire at Formula One Monaco

Shaving off 0.7 – 0.8 seconds per lap.
4,751 Hypes 9 Comments
KITH Shares a Closer Look at New Racing Collection
Fashion

KITH Shares a Closer Look at New Racing Collection

Start your engines.
6,715 Hypes 10 Comments
There May Be a New Sonic Racing Game Coming Soon
Entertainment

There May Be a New Sonic Racing Game Coming Soon

A toy company accidentally announced it.
2,024 Hypes 4 Comments
Ugly God Drops New Country Music EP, 'Just A Lil Something Before The Album'
Music

Ugly God Drops New Country Music EP, 'Just A Lil Something Before The Album'

“Just an EP of a few country songs I made.”
1,257 Hypes 0 Comments
A Closer Look at the Supreme x Fox Racing Collaboration
Fashion 

A Closer Look at the Supreme x Fox Racing Collaboration

Full of helmets.
18,593 Hypes 20 Comments


What to Read Next

Cam'ron Responds to Ma$e With Diss Track 'Dinner Time'
Music

Cam'ron Responds to Ma$e With Diss Track 'Dinner Time'

Killa responds with allegations of his own.
5,533 Hypes 0 Comments

Tesla's Semi Electric Truck Price Revealed
Tech

Tesla's Semi Electric Truck Price Revealed

At 11 consecutive hours, will it replace cross-country trucks?
29,191 Hypes 0 Comments

'Black Mirror' Season 4 Trailer Highlights Perfect Parenting Gone Wrong
Entertainment

'Black Mirror' Season 4 Trailer Highlights Perfect Parenting Gone Wrong

“The key to good parenting is control.”
13,345 Hypes 0 Comments


First look at the New Nike HyperAdapt 1.0 in Pixelated and Moire Pattern
Footwear

First look at the New Nike HyperAdapt 1.0 in Pixelated and Moire Pattern

Can’t miss these silhouettes.
6,893 Hypes 0 Comments

adidas Shows off New Energy BOOST Colorways for BOOST Technology's 5th-Anniversary
Footwear

adidas Shows off New Energy BOOST Colorways for BOOST Technology's 5th-Anniversary

Revisiting the first ever BOOST model.
7,578 Hypes 0 Comments

SOPHNET. & WTAPS Star in HAVEN's Latest Fall/Winter Lookbook
Fashion

SOPHNET. & WTAPS Star in HAVEN's Latest Fall/Winter Lookbook

Also featuring accessory brand MAPLE.
4,985 Hypes 0 Comments

More ▾