Formula 1 Racing Just Got a New Brand Logo

To help attract newcomers of the sport.

Automotive
6,062 Hypes 0 Comments

Formula 1 is entering a new era. As 2017’s Formula 1 season came to an end with the Abu Dhabi Grand Prix this weekend, F1 bosses teased fans what would be in store for the sport next year with the reveal of a new logo. This mark’s the brands first redesign in almost half a century, and the change was inspired by the feedback of 14,000 fans from several countries.

The logo is meant to mark F1’s new identity and echo the shape of a Formula 1 car with its flat and low-ground aesthetic. Spearheading the overhaul is Ellie Norman, the first ever Formula 1 Director of Marketing. She states the redesign is the first step to making the sport accessible for newcomers:

“When we talked to fans about what made Formula 1 amazing, what we heard was people loved the real, exhilarating, unpredictable and incomprehensibly fast elements of the sport. It was about racing. But many felt those days were behind us and that the sport has become almost impenetrable for fans, particularly new ones.

It was clear we were going to need to address some fundamentals of our brand, if we were to realize our ambition to make Formula 1 a major entertainment player and claim our rights to be the global media brand we should be. What we say and do now is so important for our future, but it must always be driven by our fans. They come first.”

In other Formula 1 news, the sport is due to begin streaming races next year.

Read Full Article

What to Read Next

Mighty Jaxx and Formula 1® Release Full Lineup of Tech-Enabled Collectibles
Design 

Mighty Jaxx and Formula 1® Release Full Lineup of Tech-Enabled Collectibles

Presented by Mighty Jaxx
Inking a global-first exclusive multi-year partnership deal.

eBay Reveals That Formula 1 Drivers Trading Cards Are Picking Up Speed
Gaming

eBay Reveals That Formula 1 Drivers Trading Cards Are Picking Up Speed

Max Verstappen cards are leading the pack at $6,150 USD.

Formula 1 Driver Mugged For "£40,000 GBP" Richard Mille at Euro 2020 Final
Watches

Formula 1 Driver Mugged For "£40,000 GBP" Richard Mille at Euro 2020 Final

Press reports seriously under-estimate the value of Lando Norris’ watch collection.


Aston Martin Brings British Racing Green Back Onto the Formula 1 Grid
Sports

Aston Martin Brings British Racing Green Back Onto the Formula 1 Grid

Returning to the sport for the first time in 60 years.

Cam'ron Responds to Ma$e With Diss Track 'Dinner Time'
Music

Cam'ron Responds to Ma$e With Diss Track 'Dinner Time'

Killa responds with allegations of his own.

Tesla's Semi Electric Truck Price Revealed
Tech

Tesla's Semi Electric Truck Price Revealed

At 11 consecutive hours, will it replace cross-country trucks?

'Black Mirror' Season 4 Trailer Highlights Perfect Parenting Gone Wrong
Entertainment

'Black Mirror' Season 4 Trailer Highlights Perfect Parenting Gone Wrong

“The key to good parenting is control.”

First look at the New Nike HyperAdapt 1.0 in Pixelated and Moire Pattern
Footwear

First look at the New Nike HyperAdapt 1.0 in Pixelated and Moire Pattern

Can’t miss these silhouettes.

adidas Shows off New Energy BOOST Colorways for BOOST Technology's 5th-Anniversary
Footwear

adidas Shows off New Energy BOOST Colorways for BOOST Technology's 5th-Anniversary

Revisiting the first ever BOOST model.


SOPHNET. & WTAPS Star in HAVEN's Latest Fall/Winter Lookbook
Fashion

SOPHNET. & WTAPS Star in HAVEN's Latest Fall/Winter Lookbook

Also featuring accessory brand MAPLE.

Givenchy Unveils Star-Heavy Spring 2018 Collection
Fashion

Givenchy Unveils Star-Heavy Spring 2018 Collection

A streetwear themed range.

'My Tamagotchi Forever' Brings the Virtual Pet to Your Smartphone
Tech

'My Tamagotchi Forever' Brings the Virtual Pet to Your Smartphone

With a general release slated for 2018.

Nike's Flyknit Trainer Receives a Lush "Medium Olive" Makeover
Footwear

Nike's Flyknit Trainer Receives a Lush "Medium Olive" Makeover

The latest iteration of the popular running model.

visvim's Cordura-Constructed Backpacks Are an Ideal Fit for Fall
Fashion

visvim's Cordura-Constructed Backpacks Are an Ideal Fit for Fall

Sturdy, yet stylish.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.