Parmigiani Fleurier Unveils Chiron-Inspired Bugatti Type 390 Watch

Pair your expensive ride with a pricey timepiece.

Watches
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Swiss luxury watchmaker Parmigiani Fleurier has revealed plans for a new Bugatti Type 390 watch. Taking inspiration from the renowned Bugatti Chiron, the Parmigiani Fleurier Bugatti Type 390 timepiece comes to us following a four-year development period and boasts the “world’s smallest ever ball bearing” — the designers behind the project even utilized a type of planetary gear train never before employed when working with watchmaking gear trains. In an official statement, Parmigiani Fleurier had the following to share regarding the company’s latest product:

It is true to say that, just like the supercar which inspired it, the Parmigiani Fleurier Bugatti Type 390 has a lot going on under the bonnet! A true phenomenon in the traditional watch design landscape, Parmigiani Fleurier’s new Bugatti Type 390 is primarily an engine block on the wrist. No frills, no purely decorative elements: everything is focused on performance, on the essentials. “We have implemented technology right where it is needed”, explained the manufacturers. That is to say, everywhere – or very nearly – but always with the end goal in mind: performance and reliability. This same mindset has prevailed since the start of the partnership between the high-flying watchmaker and the legendary car manufacturer.

Taking all their inspirational cues from the entire Chiron build, the Parmigiani watch-artisans outfitted the new Bugatti Type 390 with a cylindrical mechanical Calibre PF390 with flying tourbillon, a triangular barrel coupling system, an 80-hour power reserve, a titanium cage enclosement, Hermes alligator leather wristlets and more striking features. Produced in white gold and rose gold iterations, this watch is limited to ten units per model.

You can take a look at the Parmigiani Fleurier Bugatti Type 390 timepiece above, while the watch can be yours for around $298,000 USD. For more information, head on over to the official Parmigiani Fleurier website.

Earlier this year, the Bugatti Chiron set an impressive world record — only to have it crushed a month later.

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