New Balance's Latest Campaign Gets You Pumped for the New York City Marathon
“All Roads Lead to NYC” is a homage to the hustle of the city and runners everywhere.
The New York City Marathon is less than a month away — taking place on November 5 — and its footwear and apparel partner New Balance has recently released a campaign to get you feeling the “runner’s high”. The “All Roads Lead to NYC” campaign puts together images from real runners who crossed the finish line in 2016 and presents an emotional journey from start to finish of the grit, hustle and perseverance that is crucial for a runner to finish a marathon, especially in New York.
Tom Carleo, New Balance’s vice president of running said, “we are excited to celebrate our first year as a NYRR foundation partner and help host this incredible event. Participants travel different roads, from all corners of the world, but what they all have in common is they all cross the same finish line in NY. We look forward to celebrating that moment with them.”
To recreate and celebrate the emotions felt at the finish line, New Balance will launch NYC Victory Pose locations across the city starting on October 29 where life size “N” and “C” letters will await for visitors to become a human “Y”. Additionally, NB will open up a Run Club pop-up located at 353 W. 12th Street and offer programming focused on rhythm, performance and fuel all alongside food, drinks, runs and limited edition merchandise from November 2-4.
Presenting an artistic element, New Balance commissioned local artists to create murals in the five boroughs. David Park’s piece can be found in Staten Island at 827 Castleton Avenue, Doves in Queens at 30th Avenue and Wellington Court, Wayne in the Bronx at Bruckner Boulevard and Lincoln Avenue, Ron English in Manhattan at First Avenue and St. Marks Place and finally AvOne in Brooklyn at 307 McKibbin Street.
The New Balance TCS New York City Marathon collection launched last month and is available at New Balance’s Fifth Avenue store, newbalance.com and select retailers for $30 USD (graphic tees) to $250 USD (limited edition jackets).
