UPDATE: Jordan Brand reached out to HYPEBEAST denying the rumors below, stating Carmelo will continue to play an integral role in the brand’s future. A spokesperson said “Melo is a longtime and respected member of the Jordan family. As is the case with all Jordan family athletes, we work together with Melo on a footwear plan each year, and no decisions have been finalized about future models. Any decision made will be a collaborative one between Melo and Jordan Brand.”
Heralding the end of a sneaker era, Jordan Brand may be halting production of Carmelo Anthony’s signature Melo shoe. The series, last seen in the form of the Melo M13, was the fifth longest running signature shoe in NBA history, ranking behind only Michael Jordan, Kobe Bryant, LeBron James and Allen Iverson.
However the end of the Melo doesn’t necessarily spell the end of the player’s involvement with Jordan Brand, having recently signed a new endorsement deal in January. ESPN reports that Anthony will wear a mixture of Jordan shoes this season, including the Air Jordan XXXII and custom retro models.
Carmelo’s last big move was when he ended up on the new-look Oklahoma City Thunder alongside Russell Westbrook and Paul George.