ASICS Uses Microwaves to Create Custom Midsoles in as Little as 15 Seconds
With plans to tie the concept with in-person customizations.
Running shoe brand ASICS has developed, alongside Taiwan’s Tayin Research & Development Co., Ltd, a midsole creating process utilizing microwaves. The process is said to fuse different materials together to create sole units, and the company has given folks a sneak peek at the procedure, despite still being in testing stages. After the kinks are worked out, the company plans on bringing production microwaves to shops for consumers.
It’s not too dissimilar to the kind of customization adidas is currently offering up at its New York flagship, but the whole shoe cooking process takes as little as 15 seconds to complete, shorter than the 3D printing process many are exploring. ASICS says it’s going to bring it to “select footwear ranges in the future,” so check the video above to get an idea of the new endeavor in action.
