uniform experiment is well known for releasing its lifestyle videos that add some colour and meaning to the brand’s clothing and it’s continued in that vein with the drop of its 2017 Spring/Summer video. Last season it released four shorter videos but this time they’ve focused on making one video that’s nearly two minutes and follows the narrative of a father spending quality with his daughter while decked out in uniform experiment’s latest wares. The collection is due to drop in uniform experiment stores later this month.
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