Watch FKA twigs' Riveting Nike Campaign Video

Featuring new song “Trust in Me” from the British artist.

By
Music
4,931 Hypes 0 Comments

Multi-talented artist FKA twigs has debuted her first project as the Creative Director of NikeWomen’s Spring Zonal Strength Tights campaign. Titled “Do you believe in more?” and shot in Mexico City, the campaign video features 12 athletes selected by FKA twigs, electrifying dance choreography and a new song “Trust in Me” from the British artist.

In a statement on Nike’s site, twigs commented:

“Through dance, I’ve met young people who work really hard and have dedicated their lives to being active. To me they represent ‘modern movement,’ which I define as exploring any genre of sport without boundaries.”

Watch the thrilling video above and click here to read more on how FKA twigs conceptualized, directed, performed and soundtracked the campaign.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1293 Users Online

What to Read Next

The Whole Cast of 'Arrested Development' Is Returning for a New Season
Entertainment

The Whole Cast of 'Arrested Development' Is Returning for a New Season

The Bluth family is back.

Designer Yang Li Launches Multi-Collaborative Group Label SAMIZDAT
Fashion

Designer Yang Li Launches Multi-Collaborative Group Label SAMIZDAT

Inspired by an obsession with music and visual language.

A Behind-The-Scenes Look at the Upcoming KAWS x Air Jordan Collaboration
Footwear

A Behind-The-Scenes Look at the Upcoming KAWS x Air Jordan Collaboration

Ya’ll ready for the drop?


Watch Ed Sheeran Cover 'The Fresh Prince of Bel-Air' Theme Song
Music

Watch Ed Sheeran Cover 'The Fresh Prince of Bel-Air' Theme Song

A new take on the classic hit.

You Can Pre-Order Nintendo's Switch This Friday in NYC
Tech

You Can Pre-Order Nintendo's Switch This Friday in NYC

Let the lineups begin.

Apple's Wireless AirPods Are Surprisingly a Hit
Tech

Apple's Wireless AirPods Are Surprisingly a Hit

Did you manage to get a pair?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.