Multi-talented artist FKA twigs has debuted her first project as the Creative Director of NikeWomen’s Spring Zonal Strength Tights campaign. Titled “Do you believe in more?” and shot in Mexico City, the campaign video features 12 athletes selected by FKA twigs, electrifying dance choreography and a new song “Trust in Me” from the British artist.
In a statement on Nike’s site, twigs commented:
“Through dance, I’ve met young people who work really hard and have dedicated their lives to being active. To me they represent ‘modern movement,’ which I define as exploring any genre of sport without boundaries.”
Watch the thrilling video above and click here to read more on how FKA twigs conceptualized, directed, performed and soundtracked the campaign.