Burberry Drops Its First Straight-to-Consumer Collection Immediately Following Its London Runway Show

Say goodbye to the long wait for the next fashion season.

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Burberry’s September collection is the latest evolution in the storied British fashion house’s history. The brand’s first straight-to-consumer collection was shown live from Makers House, a new London show venue. Eschewing antiquated concepts like waiting times and seasons, the September collection was made available in its entirety as soon as it was previewed on the runway at Makers House, with shipping available to over 100 countries worldwide.

In addition to the revolutionary release, Burberry’s Makers House will also be hosting a weeklong series of crafts and activities in collaboration with the New Craftsmen. Short theatrical readings, craft installations and demonstrations, and a history lesson about Burberry’s heritage are all on the docket. Visitors can sit down for food at Burberry’s pop-up café, Thomas’s, and pick up designs and products by the New Craftsmen at the gift-shop.

The Burberry September collection is available here as of September 19.

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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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