10 Corso Como Is Coming to the U.S.
New York City, to be exact.
Next year, you can add New York City to a list that includes Milan, Seoul, Shanghai and Beijing: beloved Milanese retailer 10 Corso Como is coming to the Big Apple.
The Carla Sozzani-founded store has reached an agreement with real estate group The Howard Hughes Corporation to open a new 13,000-square-foot storefront in the Seaport District come next summer. Though financial terms of the agreement haven’t been disclosed, it’s been reported that American artist Kris Ruhs will design the store — one who’s location was picked by Sozzani because “it’s not a traditional area, it is new but also one most linked to the city’s history and origins, over the docks, with the Fulton Fish Market [dating back to 1822] and a view on the river. Its history of international commerce and innovation is inspiring.” Said Hughes CEO David R. Weinreb of the move:
Some four and a half years ago, I made the original call to Carla, singularly focused on bringing this store, not any other, to Seaport District. I identified 10 Corso Como as one of the most dynamic retail concepts in the world. [Over the years], I have built a close friendship with Carla and Kris and I believe that her store embodies the future of retail with its experiential environment.
Given the Seaport District’s history as the city’s birthplace of innovation, we have been sharply focused on curating cutting-edge experiences across food, entertainment, fashion and culture. This moment is a high point. Bringing such an important and influential brand in the creative and fashion sectors to the Seaport District will be a tremendous addition to New York.
Ultimately, 10 Corso Como will be just one of many tenants in the upcoming District, which features over “400,000-square-feet of culinary, fashion, entertainment and cultural experiences,” including the likes of a restaurant from David Chang’s Momofuku Group in the 40,000-square-foot Pier 17 building. The space is expected to “evolve with the market” and highlight an “ongoing evolution of the products” and maybe even add “new elements that resonate with the New York consumer, including initially beginning with a larger lifestyle component than other 10 Corso Como stores,” according to Weinreb.
New York’s 10 Corso Como is currently slated to open its doors in June of 2017.
