Under Armour's Curry Lux Collection Hits New York City's Underground
Just ahead of UA’s pop-up shop at Concepts New York.
Having premiered the first edition of Stephen Curry’s first signature sneaker in a “Lux” construction nearly two weeks ago, Under Armour is back to unveil four additional colors, five in total, just ahead of this weekend’s pop-up shop at Concepts New York.
On-the-court, Under Armour‘s Curry line perfectly personifies Steph’s larger-than-life game; they’re designed to enhance his dazzling footwork, explosive first step and ankle-breaking lateral movements. However it is the two-time MVP’s sleek, tailored and minimalistic style off-the-court that has inspired this fashion-centric version for the streets. The Baltimore-based brand has stated the Lux collection pays homage to Curry and his current home, the Bay Area and the city of Oakland. Together, they are ”visually stunning on the outside, easy to like and comfortable to know, but peel back the layers and you get something even more dynamic, evidence of hard work, grit, determination and unmistakable drive that fuels sustained excellence.”
Juxtaposing premium materials and bold treatments to create a look that is all Steph, the five-part collection includes: tonal red suede, black leather with a white and gum sole unit, all-black suede, white with a gum sole, and desert sand suede over a low-cut version.
Each of the five aforementioned pairs will launch exclusively at Concepts New York this Friday, August 5, as Under Armour will be taking over the longstanding retailer for a one-of-a-kind pop-up shop experience.
