READYMADE Makes an Art Form out of Reappropriating Military Surplus Wear

Get to know the military Americana brand that’s coveted by the likes of Just Don and Virgil Abloh.

Fashion 
14,934 Hypes 0 Comments

Many Japanese fashion brands have built their business foundations on reworking second-hand garments. Among them is Yuta Hosokawa’s up-and-coming label READYMADE, which has garnered acclaim from the likes of RSVP Gallery director Don C, OFF-WHITE designer Virgil Abloh and Richard Stark from Chrome Hearts, for its creative reimaginings of classic military silhouettes. We sat down with the designer to reveal the story behind the brand’s success.

I saw an influx of substandard products in the fast fashion-oriented market, and that was when I made up my mind to create something with more substance in it.

READYMADE designer Yuta Hosokawa

A graduate of Osaka Mode Gakuen, Yuta began his career with menswear label S’exprimer before launching READYMADE as an experimental brand in 2013. “I saw an influx of substandard products in the fast fashion-oriented market, and that was when I made up my mind to create something with more substance in it.” In an effort to secure the highest quality of deadstock available, Hosokawa headed to the U.S. in search of hidden troves of military surplus wear. Every single one of his pieces is painstakingly crafted by hand, incorporating original lettering preserved from the garment to as a nod to its provenance.

READYMADE gym bag

“Although READYMADE marks a return to the past, it took me by surprise how the Internet has embraced it so readily.”

Crafted from surplus military tents, bags were initially the only item for sale. They went viral on Instagram shortly after its release, thanks to the patronage of figures like Motofumi “Poggy” Kogi, Edison Chen, Japanese cult model Akimoto Kozue and Taiwanese actor Vanness Wu. “Although READYMADE marks a return to the past, it took me by surprise how the Internet has embraced it so readily.” READYMADE later teamed up with Virgil Abloh from OFF-WHITE and released a backpack with the signature three-stripe motif. Its popularity continued to surge when Don C of RSVP Gallery and Just Don collaborated with READYMADE for a capsule collection. This increase in demand quickly outstripped supply, given the slow handmade process of creating each piece, and eventually READYMADE ran out of stock.

Left: READYMADE x Just Don. Right: READYMADE x OFF-WHITE.

“Deconstructing military wear during peacetime is a signal to end all wars.”

Commenting on the artisanal process, Hosokawa says, “Creating READYMADE products is extremely difficult. Because every single product is crafted from different source garments, the condition of the garment can greatly affect the outcome. At the same time, every finished product is one-of-a-kind.” To Hosokawa, the standard olive color of military garments also holds a deeper symbolism. “Deconstructing military wear during peacetime is a signal to end all wars. It’s a signal that we have no need for war in the modern era.”

Left: Vanness Wu. Right: Yuta Hosokawa.

Because of the rigorous demands required of handmade products, READYMADE products can take upwards of a few months to create, but it’s exactly the time it takes that defines the brand’s high standards. Production is well under way for next season’s collection of bomber jackets, field jackets and Japanese kimonos. Stay tuned to the progress of the new collection by following READYMADE on Instagram online here.

Read Full Article

What to Read Next

READYMADE's Yuta Hosokawa Holds First Solo Exhibition at Kaikai Kiki Gallery
Art

READYMADE's Yuta Hosokawa Holds First Solo Exhibition at Kaikai Kiki Gallery

From ‘PEANUTS’-themed artworks to Sonic Youth-inspired graphics.

Take an Official Look at the READYMADE x Nike Blazer Mid
Footwear

Take an Official Look at the READYMADE x Nike Blazer Mid

Catch the official release date and store list.

READYMADE and BAPE Collide for a Graphic Rich Collection
Fashion

READYMADE and BAPE Collide for a Graphic Rich Collection

Following their 2017 collaboration.


Detailed Look at the READYMADE x Nike Blazer Mid "Friends and Family" Colorway
Footwear

Detailed Look at the READYMADE x Nike Blazer Mid "Friends and Family" Colorway

Sporting a blend of light grey uppers with vivd blue Swooshes and two-toned laces.

HYPEBEAST's Top 10 Posts of the Week
Fashion

HYPEBEAST's Top 10 Posts of the Week

Frank Ocean dominates the news this week.

Trend Recap for the 2017 Spring/Summer Season
Fashion 

Trend Recap for the 2017 Spring/Summer Season

Breaking down some notable trends from this past spring/summer season and highlighting what to look out for next year.

Survey Suggests Very Few in Toronto Call Their City "The 6"
Music 

Survey Suggests Very Few in Toronto Call Their City "The 6"

They just call it Tronno.

424's Guillermo Andrade on Brand Authenticity in a World of Digital Noise
Fashion

424's Guillermo Andrade on Brand Authenticity in a World of Digital Noise

The creative also shares the origins of his label’s iconic red armband.

Read Kanye West's Rap About McDonald's For Frank Ocean's 'Boys Don't Cry' Zine
Music 

Read Kanye West's Rap About McDonald's For Frank Ocean's 'Boys Don't Cry' Zine

“I always knew them french fries was evil, man, smelling all good and sh*t.”


Frank Ocean's Free 'Boys Don't Cry' Zine Is Getting Listed for $1,000
Music 

Frank Ocean's Free 'Boys Don't Cry' Zine Is Getting Listed for $1,000

The hype is real.

Former Backstreet Boys & 'NSYNC Manager Lou Pearlman Dead at 62
Music 

Former Backstreet Boys & 'NSYNC Manager Lou Pearlman Dead at 62

Pearlman was serving a 25-year prison term for conspiracy and money laundering.

A Look Inside Frank Ocean's 'Boys Don't Cry' Zine
Music 

A Look Inside Frank Ocean's 'Boys Don't Cry' Zine

Including the poem, “Boyfriend.”

Frank Ocean Shares Note About 'Blonde' and 'Boys Don’t Cry' Magazine
Music 

Frank Ocean Shares Note About 'Blonde' and 'Boys Don’t Cry' Magazine

The making of.

These Are Frank Ocean's 'Blonde' Contributors
Music 

These Are Frank Ocean's 'Blonde' Contributors

Frank Ocean credits Bowie, Kanye, Jamie xx, Kendrick Lamar, the Beatles, more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.