Dave East Runs Harlem's Streets in the PUMA IGNITE evoKNIT

The monochromatic silhouette is designed with both performance and attitude in mind.

Footwear 
17,458 Hypes 0 Comments

Streetwear meets performance in PUMA’s latest silhouette: the IGNITE evoKNIT. Designed with attitude as well as functionality in mind, the sneaker was created for runners who are conquering the city’s toughest streets. Using PUMA’s most innovative technology, the shoe places a form-fitting sock-like upper atop an IGNITE FOAM midsole, which delivers comfortable cushioning as well as a return of energy to propel your run. As a lifestyle shoe, the IGNITE performs equally well — the style is available in both black and red colorways and constructed with a tonal evoKNIT material that feels right at home on the streets of NYC.

In PUMA’s latest lookbook, Harlem rapper Dave East rocks the IGNITE evoKNIT on the streets of his home neighborhood in uptown Manhattan. One of New York City’s rising rap stars, East is getting ready to drop his latest mixtape, Kairi Chanel (named after his daughter), and will be performing at the Made in America festival in Philadelphia on September 3. Check out the sneakers above, and shop the IGNITE evoKNIT at PUMA’s website and at Foot Locker for $130 USD.

Read Full Article
Photographer
Sebastian Ruiz/HYPEBEAST

What to Read Next

Wavves' Nathan Williams Shares New Spirit Club Track "Fast Ice"
Music 

Wavves' Nathan Williams Shares New Spirit Club Track "Fast Ice"

Off his forthcoming ‘Slouch’ album.

Lily Rose-Depp and Natalie Portman Speak to the Dead in 'Planetarium'
Entertainment

Lily Rose-Depp and Natalie Portman Speak to the Dead in 'Planetarium'

Psychic sisters in pre-war France.

Mick Jenkins & BADBADNOTGOOD Unveil New "Drowning" Video
Music 

Mick Jenkins & BADBADNOTGOOD Unveil New "Drowning" Video

Off Jenkins’ next project, ‘The Healing Component.’


Meet the Designers Behind Frank Ocean's 'Boys Don't Cry' Zine
Music

Meet the Designers Behind Frank Ocean's 'Boys Don't Cry' Zine

Zak Kyes and Grégory Ambos reveal their creative process and make sense of Frank Ocean the perfectionist.

CEO of Calvin Klein Lays out Impact Raf Simons Will Have on Brand
Fashion

CEO of Calvin Klein Lays out Impact Raf Simons Will Have on Brand

Find out what he had to say about his new creative director.

Boys Noize, Hudson Mohawke, Danny Brown, Spank Rock & Pell Collide for "Birthday"
Music 

Boys Noize, Hudson Mohawke, Danny Brown, Spank Rock & Pell Collide for "Birthday"

The perfect weekend soundtrack.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.