The Extensive History of Nintendo's Impact on the Gaming Industry

From playing cards to Pokémon Go, a nostalgic journey of gaming.

By
Tech
3,365 Hypes 0 Comments

“Nintendo Koppai” has had quite a long history since its early beginnings as a playing card manufacturer. Founded in 1889 by Fusajiro Yamauchi, the company has undergone many changes in leadership that would eventually land in the hands of a 21-year-old Hiroshi Yamauchi in 1949. As a newly listed company in the Osaka Securities Exchange, they experienced many failed ventures including love hotels, and remote controlled vacuum cleaners before finally entering the toy market.

When arcade gaming rose to popularity in the mid-’70s, they began their foray into gaming with the TV-Game 6, followed by the Game & Watch console, which sold 43 million units and birthed characters like Donkey Kong and Mario — who was originally known as “Jumpman.” But the gaming console race we know today was started with the introduction of the Nintendo Entertainment System in 1985, followed by the release of the Game Boy in 1989. But the company did not see smooth sailing from there, as they greatly failed with the Virtual Boy in 1995, a VR console that was lightyears ahead of its time.

During the sixth generation of gaming consoles, the N64 was overtaken in popularity by the PlayStation 2 and Xbox, a competitive race that caused the newly elected CEO, Satoru Iwata to pivot the companies’ direction. He implemented a blue ocean strategy that set them apart from competitors, leading to the production of the revolutionary Nintendo DS, and eventually the Nintendo Wii. This new direction pioneered motion-controlled gaming, which would eventually be mimicked by the aforementioned competition. To learn the full history of Nintendo and the events that led to the recent surge in market value, check out the video above.

Read Full Article

What to Read Next

adidas Originals Releases The NMD_XR1 in a Crisp White Colorway
Footwear

adidas Originals Releases The NMD_XR1 in a Crisp White Colorway

The updated silhouette in a crowd-pleasing white.

Rapper 21 Savage Models Off-White™'s 2016 Fall/Winter Collection
Fashion

Rapper 21 Savage Models Off-White™'s 2016 Fall/Winter Collection

The Atlanta artist just earned some new stripes.

The Air Jordan 1 KO "QUILTED" in Dapper Denim
Footwear

The Air Jordan 1 KO "QUILTED" in Dapper Denim

A new colorway for the summer months.


Taka Perry's "Slow" Is the Addictive New Indie Pop Track You Need in Your Life
Music 

Taka Perry's "Slow" Is the Addictive New Indie Pop Track You Need in Your Life

If you’re a Chet Faker fan, you’ll love this track.

See Dev Hynes Unpack His Writing Process on Pharrell's Beats 1 Show
Music 

See Dev Hynes Unpack His Writing Process on Pharrell's Beats 1 Show

An insightful look into the inspiration behind tracks from ‘Freetown Sound.’

A Day and Night Through Taipei With plain-me and URBAN RESEARCH's "City Traveler" Collection

A Day and Night Through Taipei With plain-me and URBAN RESEARCH's "City Traveler" Collection

Presented by Plain-me
Designed for the “City Traveler.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.