These New Apps Aim to Help Listeners Discover Independent Artists

For those who are sick of the same people appearing on the front pages of streaming services.

Music 
159 Hypes 0 Comments

If you check out the front page of any streaming service, you’d see it being loaded with medium-to-high popularity artists. Although many of these platforms store music from independent artists, they are usually not visible to the user. According to Nielsen Music, the 50 most-streamed songs accounted for 4.75 percent of all listening on services like Spotify. While that doesn’t seem like a big amount, Spotify has over 35 million songs, many which do not get as much exposure at all. A few new companies are trying to change that. According to Billboard, one of these is MyFyx, a free app for listeners and artists who aim to connect fans with similar tastes in what its founds describe as a Tinder-like how-do-you-do-feature. MyFyx’s founders prefer to keep their identity unknown (“the artists on the platform are unknown, we should be unknown,” they explain.) The ultimate goal is for MyFyx to generate enough listening and draw enough users to bring in advertising money, and five percent will go to the artists on the platform.

Another company going for something similar is the Seattle-based Gyld, a streaming service thats also focused on independent music. Instead of ad money, Gyld aims to convince their fans to pay them $5 per month, and artists would get a return of 65 percent. This creates a barrier to entry for artists who aren’t really serious about establishing a career and could have a beneficial curatorial effect, compared to MyFyx, which, because there is no filtration system yet, currently contains a lot of music that does not deserve to be heard. Gyld’s co-founder points out that in the US, “maybe 7 to 10 million are what we call ‘discovering listeners.’ They want to hear new music that hasn’t been heard before… It’s a very narrow band, and yet it’s the future of music.” They aim to support independent music and avoid going through hours of bad material.

Learn more about these apps here.

Read Full Article

What to Read Next

Rich Brian Is First Indonesian Artist to Surpass 10 Million Monthly Spotify Listeners
Music

Rich Brian Is First Indonesian Artist to Surpass 10 Million Monthly Spotify Listeners

Just a few days after he turned 22 years old.

Listen to Kanye West and The Game’s New Single “Eazy”
Music

Listen to Kanye West and The Game’s New Single “Eazy”

“God saved me from the crash just so I could beat Pete Davidson’s a–,” Ye raps on the track.

Spotify Wants You To Listen to Songs on Albums in the Correct Order
Music

Spotify Wants You To Listen to Songs on Albums in the Correct Order

So it removed the shuffle button as default when playing albums.


Spotify Offers Personalized In-App Experience With New "Only You" Feature
Music

Spotify Offers Personalized In-App Experience With New "Only You" Feature

With focuses on your astrological sign, your dream dinner party and more.

Daniel Arsham Announces First Solo Exhibition in NYC
Art

Daniel Arsham Announces First Solo Exhibition in NYC

“Circa 2345” is opening next month.

Paul McCartney Reveals Why He Loves Collaborating with Kanye West
Music 

Paul McCartney Reveals Why He Loves Collaborating with Kanye West

Would The Beatles legend call ‘Ye a genius?

Stream V R I T R A's New EP 'Adelaide'
Music 

Stream V R I T R A's New EP 'Adelaide'

Produced entirely by Caleb Stone.

Rapper Cam'ron Breaks Down Some Kitchen Rules
Food & Beverage

Rapper Cam'ron Breaks Down Some Kitchen Rules

A killer meal from Killa Cam.

VSCO Launches a Free-to-Use Open Studio Space in NYC
Art

VSCO Launches a Free-to-Use Open Studio Space in NYC

Submit your applications now.


Hiroshi Fujiwara Launches Vintage Installation
Fashion

Hiroshi Fujiwara Launches Vintage Installation

A “ONCE IN A LIFETIME” pop-up.

Nike's Lunar Flow Leather Gets the "Triple Black" Makeover
Footwear

Nike's Lunar Flow Leather Gets the "Triple Black" Makeover

Our favorite colorway.

These Are Apparently the Easiest Gold Medals to Win at the Olympics
Sports

These Are Apparently the Easiest Gold Medals to Win at the Olympics

If you started training today.

Rae Sremmurd & Lil Yachty Announce Joint U.S. Tour
Music 

Rae Sremmurd & Lil Yachty Announce Joint U.S. Tour

The ‘SremmLife’ is making its way across the States.

KEEN Goes Monochromatic With Its Futuristic UNEEK Sneaker
Footwear 

KEEN Goes Monochromatic With Its Futuristic UNEEK Sneaker

A hybrid sneaker that transitions effortlessly to the urban jungle.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.