Ronnie Fieg Gives a Tour of New KITH x Nike Pop-Up, Embodying the Process Toward Victory

It’s more than a store, it’s an experience; the Swoosh has joined forces with KITH to deliver a unique retail moment. In collaboration with Snarkitecture, you’ll find co-branded KITH x Nike sneaker boxes that make up the space’s sneaker wall as well as being display mounts for Olympic-themed footwear, dubbed the “Medal Stand.” In addition, you’ll find a KITH Treats section making its first stop in Manhattan, with its original location being at KITH’s Brooklyn Shop. As such, a special assortment of cereal, ice cream and milkshakes are available, paying homage to iconic Nike silhouettes such as the Air Max 1, Air Max 95, Air Presto, Air Force 1 and Cortez.

Continuing on our virtual tour, Ronnie Fieg sheds light on the customization area which features a selection of customizable T-shirts which are provided in numerous color options. Rounded out with display cases filled with iconic memorabilia, Fieg expresses the mix of architecture, product, customization and food as important characteristics of the overall experience.

Additional information can be found here, including a special KITH x Nike Swoosh t-shirt, which has been limited to the first 100 customers and encased within a special foil bag.

As the KITH x Nike pop-up is slated to be operating for the foreseeable future with thematic changes expected in the process, take a listen as Ronnie Fieg shares his passion towards the space.