Apple, Beats by Dre and DJ Khaled Celebrate the Olympics' Spirit of Unity
Togetherness is a Major Key.
Inspired by the Olympics’ spirit of solidarity, Beats by Dre has rolled out a Unity Edition of its Studio Wireless headphones. Each pair is emblazoned with a graphic inspired by the flags of participating countries on one side and a metallic black detail on the other side as the symbolic unifying element. Beats will also be rolling out its own promotional campaign for the Unity line, including a Snapchat filter that’ll allow users to try on a virtual pair of headphones while DJ Khaled promises to make an appearance to promote togetherness as one of his “Keys To Success.”
The colorful headphones ($380 USD) are available now on Apple’s website and at Apple Stores for a limited time only.
