adidas's First Pair of 3D-Printed Shoes Will Go to Its Olympic Winning Athletes
The incentive just got higher.
adidas-sponsored athletes will have one more reason to smile should they win the ultimate top prizes at this year’s Rio Olympics. The groundbreaking, tailor-made, 3D-printed shoes will be given to a select group of medal-winning athletes by the sportswear giants. The printed running shoes will be the brand’s first, maybe even making the pair more coveted than the winning medal itself. As an added bonus, the laces will come in either gold, silver or bronze to represent the athlete’s Olympic success.
With its engineered 3D web structure, this new technology means
