Take a Look Inside Virgil Abloh's First Off-White™ Photo Book

“The obligation isn’t to buy Off-White, it’s to just look at it.”

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Fashion
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Virgil Abloh’s OFF-WHITE has proven itself a conceptual name in the fashion world, garnering a loyal following who can appreciate the deeper meaning to his work. Abloh is very self-aware as he takes into consideration his intentions and the desired impact he wants to have through the brand. In regards to his line of clothing, the designer explained:

“The obligation isn’t to buy OFF-WHITE, it’s to just look at it… It’s just to be conscious of the concept. That’s what I’m doing, making a concept around streetwear… And my goal is for people to absorb the fashion show images or understand the layers of the fashion show that I’m putting together.”

The first of hopefully more books, You Cut Me Off, documents one the most ambitious OFF-WHITE collections yet — his 2016 fall/winter show at Paris Fashion Week. Photographed by Piotr Niepsuj, the book offers a candid look at preparations before the show, with appearances from collaborators like ASAP Nast, DJ Tremaine and stylist, Alister Mckimm. For a preview of some of the book’s contents, take a look at the photos above and click here to purchase.

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