Vice Furthers Its Foray Into Fashion by Acquiring a Majority Stake in Starworks
The agency helped launch Calvin Klein’s #MyCalvins campaign and the collaboration between GUESS Originals and A$AP Rocky.
It was only earlier this month that Vice acquired Garage Magazine in a partnership that will expand the media giant’s online and print coverage. However, Vice also has its eyes set on the fashion world — in 2012 it purchased British magazine i-D and now it will acquire a majority stake in the fashion and beauty agency, Starworks. The purpose of the deal is to position Vice’s influence on the youth with Starworks’ creative strategies. In turn, partnering brands will have the opportunity to engage audiences and encourage sales growths.
Starworks has helped numerous brands launch some noteworthy campaigns. This include Calvin Klein’s #MyCalvins initiative and the collaboration between GUESS Originals and A$AP Rocky. Their roster of clients also include Ivy Park, Farfetch, Roksanda and Kenzo. In addition, they represent some influential names in the styling industry, Selena Gomez’s stylist Christian Classen and Rachel Zoe to name a few.
Starworks Founder and CEO James Grant says, “This partnership evolves the antiquated fashion agencies model. Consumers know what they like, but brands are confused about how to give it to them. Our collaboration, created in response to market needs, brings everyone together; connecting old dots with new through a simple, transparent solution that gives everyone what they want.”
