IKEA and HAY Announce Collaborative Collection With Surreal Teaser

An abstract vision of Scandinavian minimalism.

By //Design

IKEA is teaming up with Danish furniture designers HAY for a collaborative collection of home goods, and the pair have formalized the announcement with a surreal teaser video, seen above. According to creative director Nikolaj Fremming, the striking, abstract visuals eschew any actual product placements; instead, the clip showcases the materials and spaces that the companies will use in the upcoming YPPERLIG collection (note: “ypperlig” is Swedish for “good, excellent”). The capsule is sure to marry both companies’ classically Scandinavian minimalist aesthetics of high quality and clean lines with overall affordability and practicality.

These collaborations are slated to release in August of 2017. You can learn more about IKEA’s upcoming collaborations here.

Read Full Article
FurnitureVideoIKEAHome GoodsHay

You may also like

An Exclusive Look at STAMPD & IKEA's Full Collaborative Collection
Fashion

An Exclusive Look at STAMPD & IKEA's Full Collaborative Collection

The SPÄNST range offers everything from a mesh wardrobe to a skateboard & basketball hoop.
45,682 Hypes 23 Comments
Sonos & IKEA Announce "Music & Sound" Partnership
Tech

Sonos & IKEA Announce "Music & Sound" Partnership

The products will be released in 2019.
5,085 Hypes 0 Comments
IKEA and Hein Eek Team up for The "Industriell" Collection
Design

IKEA and Hein Eek Team up for The "Industriell" Collection

Each piece is unique.
6,148 Hypes 1 Comments
Tom Dixon Teams up With IKEA to Create the DELAKTIG Collection
Design

Tom Dixon Teams up With IKEA to Create the DELAKTIG Collection

The iconic designer hacks the Swedish giants.
9,070 Hypes 5 Comments
Hay & Sonos Team Up for Colorful New Speakers Collection
Tech

Hay & Sonos Team Up for Colorful New Speakers Collection

Unveiled at Milan Design Week.
2,771 Hypes 7 Comments
Watch Kelela's Sultry and Surreal Music Video for "Blue Light"
Music

Watch Kelela's Sultry and Surreal Music Video for "Blue Light"

Her debut album cut standout gets the visual treatment.
393 Hypes 0 Comments


What to Read Next

Twitter Is in Talks With the NBA and MLS for Live Stream Sports Coverage
Sports

Twitter Is in Talks With the NBA and MLS for Live Stream Sports Coverage

Moving into real-time video to attract more users.
743 Hypes 0 Comments

#hypebae: Krista Santiago
Fashion 

#hypebae: Krista Santiago

L.A.-based photographer Marilyn Hue shoots the Jersey native.
11,983 Hypes 0 Comments

Stüssy Sends a Volkswagen Westfalia Across California for Its Summer 'WET DREAMS' Tour
Fashion

Stüssy Sends a Volkswagen Westfalia Across California for Its Summer 'WET DREAMS' Tour

A classic American road trip.
2,643 Hypes 0 Comments


Visiting This Mirrored Glass Floor Library Is a Trippy Experience
Design

Visiting This Mirrored Glass Floor Library Is a Trippy Experience

Drawing inspiration from something simple and vital: water.
4,568 Hypes 0 Comments

Snapchat Is in Legal Trouble for Exposing Minors to Sexually Explicit Content
Tech

Snapchat Is in Legal Trouble for Exposing Minors to Sexually Explicit Content

A lawsuit was filed by a 14-year-old boy.
9,270 Hypes 0 Comments

KITH Just Dropped an Exclusive "Indian Ink" ASICS GEL-Lyte III
Footwear

KITH Just Dropped an Exclusive "Indian Ink" ASICS GEL-Lyte III

The latest #kithstrike is here.
5,806 Hypes 0 Comments

More ▾