Uber Introduces UberBIKE in Amsterdam

The Silicon Valley goliath looks to tap the two-wheeled demographic.

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Uber is expanding its empire to include those who prefer two-wheeled forms of transportation with the introduction of UberBIKE. The new service is available exclusively in Amsterdam for the time being, but the choice of city makes perfect sense: there are an over 800,000 bicycles in the Dutch city and 63% of the population uses their bike on a daily basis. But not all bikers have the energy to pedal home at the end of a long night. UberBIKE allows users to hail a car with a bike-rack for a €4 EUR surcharge. The process seems straightforward enough:

  1. Open the Uber app in Amsterdam
  2. Slide to the option ‘UberBIKE’ and enter the address where you and your bike should be picked-up
  3. Confirm your request and wait for your UberBIKE to arrive
  4. Be aware: you can place up to 1 bike on the bike rack
  5. The fare of UberBIKE is the uberX fare + €4 for your bike

Uber seems keen on young Amsterdammers using the service as a shuttle to and from the European countries many summer festivals.

You can read the rest of Uber’s official announcement here.

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