Back in December,
This adidas x Parley running shoe is already iconic. It’s a shoe for game changers. We can’t wait to hear the stories of those who stand up, suggest creative solutions, take action and want to join us on our journey to clean up the oceans.
Parley founder Cyrill Gutsch added:
So much work has happened behind the scenes since we launched our partnership with adidas. We are creating new standards, new materials and technologies that are so different to those the sporting goods industry is used to. It is an ongoing challenge, but we achieved the first step. Now we can replace new plastic with recycled marine plastic debris: Parley Ocean Plastic. We can create footwear and apparel products with it and we are ready to scale it up.
Those hoping to obtain a pair of the kicks will have a chance starting this week: from June 8 (World Oceans Day) through July, fans can take part in an Instagram content by uploading creative videos that pledge their support for Parley’s Ocean Plastic Program. Winners — just 50 in all — will be chosen after July 31 while full rules for the competition will be disclosed via the adidas and Parley social media channels.