Sneaker Authentication App "Chronicled" Bolsters Its Roster With Industry Heavyweights

Including Undefeated’s James Bond, among others.

By
Footwear
6,469 Hypes 0 Comments

Chronicled is a San Francisco-based start-up that provides a sneaker authentication system designed to combat the growing issue of counterfeit product saturating the secondary market. Users need only affix the patented Smart Tag (see Slide 2) to their shoes, which can then be scanned and added to a virtual collection. The Smart Tag ensures authenticity while also allowing other users to scan their most-coveted grails.

The company has just announced that it has added several of the shoe business’s heavyweights to its roster, namely Undefeated co-owner James Bond; Bryon Sheng, formerly of adidas and Nike, has been brought on as Chief Marketing Officer; Ray Cruz and Rob Leo have both joined the staff as sneaker authenticators based on their mutual experience as authenticators at Sneaker Con.

Read Full Article

What to Read Next

Use LEGIT App to Authenticate Handbags, Sneakers and Streetwear
Fashion 

Use LEGIT App to Authenticate Handbags, Sneakers and Streetwear

Presented by LEGIT APP
Get professional confirmation in under 12 hours.

eBay Now Offers Sneaker Authentication With Transactions Above $100 USD
Footwear 

eBay Now Offers Sneaker Authentication With Transactions Above $100 USD

The platform is another step closer to StockX and GOAT.

BAPE x UNDFTD x adidas ZX5000 on the Cover of Sneaker Freaker Issue 25
Footwear Fashion

BAPE x UNDFTD x adidas ZX5000 on the Cover of Sneaker Freaker Issue 25

Sneaker Freaker has just taken the wraps off the cover of the latest issue and it features a brand


Test Your Sneaker Knowledge With HYPEBEAST "Guess The Model" App
Footwear

Test Your Sneaker Knowledge With HYPEBEAST "Guess The Model" App

Think you know your sneakers? Can you tell your Stan Smiths from your Superstars? Your Air Jordans

Turn Your Arm Into a Touchscreen With This New Smartwatch
Watches

Turn Your Arm Into a Touchscreen With This New Smartwatch

Carnegie Mellon University has changed the game.

Justin Bieber Shoved Desiigner During a Show
Music 

Justin Bieber Shoved Desiigner During a Show

The onstage situation got pretty heated between Bieber and Desiigner.

'Battlefield 1' Goes Back in Time to World War I
Gaming

'Battlefield 1' Goes Back in Time to World War I

DICE and EA officially reveal the latest ‘Battlefield’ entry.


adidas's New Primeknit Superstar Combines an Old and New Love
Footwear

adidas's New Primeknit Superstar Combines an Old and New Love

Old meets new.

J. Cole Is the "Highest Earning Rapper of 2015"
Music 

J. Cole Is the "Highest Earning Rapper of 2015"

J. Cole is running the rap game.

Nike Roshe LD-1000 Summit White/Blue Glow-White-Safety Orange
Footwear

Nike Roshe LD-1000 Summit White/Blue Glow-White-Safety Orange

Bone white and bright blue for the warmer months.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.