Hiroshi Fujiwara's GOODENOUGH Teams up With Undefeated for a Proper Return

The return of an OG.

By
Fashion
6,615 Hypes 0 Comments

Japan’s own GOODENOUGH is looking to make a hard-hitting comeback with Undefeated being its platform. Founded by Hiroshi Fujiwara back in 1990, the OG brand is known for its simplicity while paying attention to functional details. GOODENOUGH’s upcoming range will consist of hats and tees with ’90s graphics, cut-and-sew tops, cargo pants, flight pants with zipper accents, and shorts. Its color selection is kept at a minimum with black, white, olive, navy blue and grey making up the offering’s options.

GOODENOUGH will officially make its return on May 27 at Undefeated’s La Brea location in Los Angeles, California.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

638 Users Online

What to Read Next

Molekule Is the World's First Molecular Air Purifier
Tech

Molekule Is the World's First Molecular Air Purifier

20 years in the making.

Supreme x Vans 2016 Spring/Summer Collection
Footwear

Supreme x Vans 2016 Spring/Summer Collection

Iridescent against a textured cotton.

Vetements' Guram Gvasalia Speaks on the Brand's "It" Status
Fashion

Vetements' Guram Gvasalia Speaks on the Brand's "It" Status

The business-minded Gvasalia brother explains the simple economic principles guiding the subversive design collective.


Nike SB Gives Stefan Janoski's Kicks a Sculptural Makeover
Footwear

Nike SB Gives Stefan Janoski's Kicks a Sculptural Makeover

Another nod to Janoski’s artistic prowess.

Jay Z Responds to Beyoncé's 'Lemonade' in "All The Way Up" Remix
Music

Jay Z Responds to Beyoncé's 'Lemonade' in "All The Way Up" Remix

Hov shares his first verse of 2016.

Tom Misch Shares New EP Single, "Watch Me Dance"
Music 

Tom Misch Shares New EP Single, "Watch Me Dance"

‘Reverie’ will drop on July 15.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.