Earlier this week, Nike premiered a rare interview with the design tripartite that is HTM, where Hiroshi Fujiwara, Tinker Hatfield and Mark Parker discussed how it all started, the benefits of a small team, and HTM’s creative legacy; one that will continue on with the March announcements.
With Air Max Day just around the corner, Nike will celebrate its iconic sneaker line by inviting the world to collaborate with HTM. In a press release, Nike stated:
Through Nike’s personalization service, NIKEiD, consumers can participate in the artistic process alongside the famed trio via exclusive material and color choices. The exclusive color palettes and materials, informed by the respective designers, explore the stories that have inspired the collective for the past 14 years.
You’ll be able to choose from: an Air Max 95 ($210 USD) which features a color palette inspired by fragment design’s signature neutral hues and ability to capture the metallic beauty of mercury, an Air Max 1 ($160 USD) with a color palette inspired by the Centre Pompidou in France, the location that sparked Tinker Hatfield’s conception of visible air, and finally, the Air Max 2014 Flyknit ($265 USD) inspired by Mark Parker’s love of nature and its infinite possibility.