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March 26, 1987 marks one of the most significant dates in the history of sneaker culture, when the renowned Tinker Hatfield turned a new leaf in sneaker design with the Air Max 1. In the ensuing 29 years, the Air Max series has fully transitioned from the running track to the streets, in the process becoming a cultural icon. As we near this year’s Air Max Day, Nike has pulled out all the stops with the Air Max Con, set to take place in the three cities of New York, Tokyo and Hong Kong. To accompany this event, a NIKEiD Air Max pop-up shop also opened over the past weekend in Hong Kong’s Causeway Bay shopping district, styled with a clean and futuristic interior to symbolize the unbroken lineage of the Air Max line. The space is a stage for the made-to-order NIKEiD experience as it pertains to the Air Max silhouette, with the Air Max 1, Air Max 90, Air Max 95, Air Max 2016, and women’s Air Max Thea available for customization. Make sure to visit the pop-up store from now until its last day on Air Max Day, March 26.
NIKEiD Air Max Pop-up Store
25 Lan Fong Rd, Causeway Bay
Hong Kong, China