Roadmen Rejoice: A Closer Look at OVO's Upcoming Jordan Brand Apparel Collection

“Look at the smile on me, look at the owl on me.”

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Fashion
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October’s Very Own and Jordan Brand are gearing up for a star-studded All-Star Weekend in The 6 with the release of Drake’s much-anticipated tonal Jordan 10 colorway looming ever closer.

Now we’re getting a closer look at the drop’s accompanying merch and it’s a very cozy affair: black velour track tops, hoodies, and sweatpants are all done up with OVO’s signature owl and Jumpman branding rendered in gold. The collection also includes a duffel bag and a black toque — which is Canadian for beanie, by the way.

The roadman-ready collection launches Saturday, February 13, at OVO Flagship stores in Toronto and LA, octobersveryown.com, 306 Yonge and Jordan’s web store.

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