Roadmen Rejoice: A Closer Look at OVO's Upcoming Jordan Brand Apparel Collection
“Look at the smile on me, look at the owl on me.”
October’s Very Own and Jordan Brand are gearing up for a star-studded All-Star Weekend in The 6 with the release of Drake’s much-anticipated tonal Jordan 10 colorway looming ever closer.
Now we’re getting a closer look at the drop’s accompanying merch and it’s a very cozy affair: black velour track tops, hoodies, and sweatpants are all done up with OVO’s signature owl and Jumpman branding rendered in gold. The collection also includes a duffel bag and a black toque — which is Canadian for beanie, by the way.
The roadman-ready collection launches Saturday, February 13, at OVO Flagship stores in Toronto and LA, octobersveryown.com, 306 Yonge and Jordan’s web store.
