Patagonia has always kept one eye on its carbon footprint and eco-friendly sustainability, and the latest in the American activewear company’s Earth-friendly mission is its Responsibili-Tee campaign. The new apparel line sources ecologically-sustainable, 100% recycled cotton-polyester blends in order to reduce the brand’s need for petroleum and its byproducts in the manufacturing process. The first run of Responsibili-Tees feature the brand’s ‘73 text logo set against a colorful skyline ($35 USD), a ’Live Simply’ tee that puts the brand’s mission statement at center stage ($40 USD), and a simple pocket tee featuring the brand’s flying fish livery ($50 USD).
Look for these to go on sale at Patagonia stores and stockists later this spring.
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