Find Out What Went Down Backstage During Rihanna's FENTY PUMA Show at NYFW
Rihanna takes us in.
There’s been mixed critical reviews for Rihanna’s FENTY PUMA A/W16 collection that was recently revealed during New York Fashion Week, however whether you’re for it or against, there’s no doubt that the creative maestro has achieved a great deal within an industry outside of her claim to fame. With sportswear imprint PUMA taking a bold and progressive move by placing the talent at the helm as Creative Director, the results from the runway show served to announce the brands understanding of the current landscape in subcultures, from sneakers to Japanese street culture. The show was definitely a spectacle to watch, but now we get taken behind the scenes by Rihanna as she shows us an abstract glimpse of what she wanted to achieve with the reveal, as well as candid snippets of the models and team during the show.
