Barbara Kruger's 'Who Owns What?' Prods at the Boundary Between Art and Commerce

A short video on the artist who inspired Supreme’s box logo.

By
Arts
3,849 Hypes 0 Comments

American artist Barbara Kruger is known for her black-and-white screen-printed photographs overlaid with provocative sloganeering text in white Futura Bold on a red box — a design adopted and further popularized in street culture by Supreme’s famous box logo. In this video by the Tate Modern, Barbara Kruger’s 2012 artwork ‘Who Own What?’ is on display, sparking discussion on hot topics of our time such as racial and gender stereotypes, sex, religion, power, and the line between art and commerce. Kruger’s work exploits and criticizes the power of mass-media while taking advantage of its communicative capacity. Watch the short educational video above and share your thoughts on the role of branding and contemporary consumerism in the comments below.

Read Full Article

What to Read Next

Kendall Jenner Mesmerizes in Day 25 of 'LOVE' Magazine's Advent Calendar
Fashion

Kendall Jenner Mesmerizes in Day 25 of 'LOVE' Magazine's Advent Calendar

In “Love Meditation.”

Pop Superstar George Michael Dies at 53 on Christmas Day
Music

Pop Superstar George Michael Dies at 53 on Christmas Day

The latest musical icon to pass away in 2016.

Travis Scott Buys His Parents a New House for Christmas
Music

Travis Scott Buys His Parents a New House for Christmas

Watch as he documents their reaction on Instagram.


Here's a First Look at the Nike LeBron 14
Footwear

Here's a First Look at the Nike LeBron 14

LeBron James previews the shoes at the Warriors vs. Cavs Christmas game.

President Obama Signs a Bill Protecting Sneaker Manufacturers in the U.S.
Footwear

President Obama Signs a Bill Protecting Sneaker Manufacturers in the U.S.

Requiring American-made athletic shoes for the Department of Defense.

The YEEZY BOOST 350 V2 Gets Transformed Into Ice Skates
Footwear

The YEEZY BOOST 350 V2 Gets Transformed Into Ice Skates

For when you want to skate in style.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.