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Barbara Kruger's 'Who Owns What?' Prods at the Boundary Between Art and Commerce

A short video on the artist who inspired Supreme’s box logo.

American artist Barbara Kruger is known for her black-and-white screen-printed photographs overlaid with provocative sloganeering text in white Futura Bold on a red box — a design adopted and further popularized in street culture by Supreme’s famous box logo. In this video by the Tate Modern, Barbara Kruger’s 2012 artwork ‘Who Own What?’ is on display, sparking discussion on hot topics of our time such as racial and gender stereotypes, sex, religion, power, and the line between art and commerce. Kruger’s work exploits and criticizes the power of mass-media while taking advantage of its communicative capacity. Watch the short educational video above and share your thoughts on the role of branding and contemporary consumerism in the comments below.

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