adidas Officially Introduces the UltraBOOST 3.0

New and improved UltraBOOSTs have arrived.

Footwear
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Since its debut last year, the UltraBOOST has undoubtedly become one of adidas’s most popular silhouettes and now the shoe is better than ever as the Three Stripes has officially unveiled the 3.0 edition of the beloved runner. Offering the same overall look fans know and love (not to mention the tried-and-true BOOST cushioning), the latest take on the kicks employs a modified rib structure for better support, an improved fit, and superior breathability while “the saturated night shades of winter make their way into steely blues and reds that represent the raw, unpolished inspiration behind the materials.”

Six brand new men’s colorways and five women’s looks are set to hit adidas.com this Tuesday, December 6, for $180 USD per pair.

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