Following in Tom Brady’s footsteps is now Vic Mensa, who becomes UGG’s newest spokesperson. In an unlikely pairing, the 23-year-old rapper was chosen by the cozy footwear brand to help extend its clientele reach. To do so, UGG even let Mensa curate his own campaign shots utilizing photographer Jake Osmun and personal style consultant Zoe Costello. They also used the artist’s hometown of Chicago as the backdrop. The campaign is in collaboration with Footaction as well.
“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
As for the brand, it voices that, “We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”
Preview some of the selected boots above and let us know your thoughts on the partnership.
- The Street
- Jake Osmun
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