NFL Finally Encourages Custom Footwear With #MyCauseMyCleats Campaign

Raising awareness for charities near and dear to the hearts of players.

By //Fashion  Sports

The NFL has a strict uniform policy, and rarely hesitates issuing fines for deviating from the league-wide dress code. Case in point: Houston Texans wide receiver DeAndre Hopkins was fined $6,000 USD earlier this season because his Yeezy cleats didn’t have a solid base color.

However, the National Football League has lifted those restraints for this week’s forthcoming games with a campaign dubbed “My Cause, My Cleats.” With this, players are encouraged to express themselves with custom cleats that attempt to raise awareness for charities near and dear to their hearts. Players will have the opportunity to raise funds for these causes by auctioning off their cleats at NFL Auction; 100% of the funds raised will be donated to the designated charities, all of which must have 501c3 status.

According to the NFL, over 500 players will participate, and although we would love to show you every one, here’s some of our early favorites.

Von's Vision "Giving the Gift of Sight" #mycausemycleats L-5.00 R-5.25 ????

A photo posted by Von Miller (@vonmiller) on

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NFLcleatsMy Cause My Cleats

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