Founded by photographer Stephen Vanasco — also known as Van Styles — back in 2013, V/SUAL has employed photographic inspiration from the get-go, and now the label is taking things a step further by teaming up with none other than Leica for a collaborative capsule collection. “Connecting the core of craft, innovation, and boundary-breaking they share through photography,” the Leica x V/SUAL team-up is chock full of short- and long-sleeved tees alike, as well as headwear, and marks the first time ever that Leica has opened its doors to a brand born from the worlds of skateboarding and streetwear. Said Styles himself of the endeavor:
I started V/SUAL as an opportunity to build a brand with an ideological sense of purpose rooted in skateboarding and photography. Leica cameras have always sparked my creative impulse, so it’s extremely humbling to partner with this iconic brand and create exclusive products for their U.S. stores… Having seen and studied the rich heritage and foundation Leica has built for many amazing photographers, it’s both exciting and motivational to now have V/SUAL offered in these stores. I look forward to expanding the creative platforms with Leica and emerging photographers in the future.
The collection is available in-store now at Leica’s American flagships.