IKEA Replicates a Syrian Home Inside Its Flagship Store

As part of Norway’s annual ‘TV-Aksjonen’ fundraising event.

By //Design

IKEA Norway partnered up with the Red Cross to turn one of its showrooms in its Slependen flagship into a replica of a Syrian home to promote Norway’s annual TV-Aksjonen fundraising event. Constructed by advertising agency POL, the mock-apartment is based on a real house just outside of Damascus which features cinder block walls, limited appliances and furnishings, giving customers a sense of the dismal living conditions that many of the residents are forced to live with. IKEA’s signature price tags can be found throughout, but rather than a listed price, the tags convey stories of how people live with limited access to clean water, food and medicine. More importantly a text-based donation link has been provided on every single tag. Get a closer look at the ‘25 m2 of Syria’ in the clip above.

Read Full Article
VideoIKEA

You may also like

A Look Inside HUMAN MADE's New Tokyo Flagship, "OFFLINE STORE" by NIGO®
Fashion

A Look Inside HUMAN MADE's New Tokyo Flagship, "OFFLINE STORE" by NIGO®

Repurposing an old medical clinic.
9,479 Hypes 8 Comments
IKEA Wants Customers to Urinate on Its Latest Ad
Design

IKEA Wants Customers to Urinate on Its Latest Ad

Acting as a built-in pregnancy test to reveal a special promo.
8,311 Hypes 7 Comments
A Look Inside the Newly Opened VOS Store in Paris
Fashion

A Look Inside the Newly Opened VOS Store in Paris

Purveying high-end products from top luxury brands.
8,785 Hypes 7 Comments
A First Look Inside the Oallery Concept Store in Amsterdam
Fashion

A First Look Inside the Oallery Concept Store in Amsterdam

A new space for UNDERCOVER, AMBUSH and more.
5,003 Hypes 2 Comments
IKEA Releases Its First-Ever Bluetooth Speakers
Tech

IKEA Releases Its First-Ever Bluetooth Speakers

Arriving in two sizes.
10,842 Hypes 9 Comments
Lil Pump Arrested for Firing a Gun Inside His Home
Music

Lil Pump Arrested for Firing a Gun Inside His Home

His mother is also under investigation.
52,465 Hypes 43 Comments


What to Read Next

G-Dragon's PEACEMINUSONE Launches Bluetooth Headset SOUNDBAND
Tech

G-Dragon's PEACEMINUSONE Launches Bluetooth Headset SOUNDBAND

For a better Big Bang listening experience.

Joey Bada$$ Pushes Back Release Date of 'A.A.B.A.' to 2017
Music

Joey Bada$$ Pushes Back Release Date of 'A.A.B.A.' to 2017

“But it’s been delayed 4 perfection.”

A Look at Michael Murphy's Multi-Faceted Installation for the Recently Premiered Series 'The Young Pope'
Arts

A Look at Michael Murphy's Multi-Faceted Installation for the Recently Premiered Series 'The Young Pope'

A visual interpretation of the character’s complex personality.


Kaptain Sunshine Reworks Some of PORTER's Signature Bags
Fashion

Kaptain Sunshine Reworks Some of PORTER's Signature Bags

In fitting seasonal hues.

Ximon Lee Discusses Designing a Collection and the Importance of Photography With Leica
Tech

Ximon Lee Discusses Designing a Collection and the Importance of Photography With Leica

Introducing the new low-end TL model.

More adidas UltraBOOST 3.0 Colorways Are on Their Way
Footwear

More adidas UltraBOOST 3.0 Colorways Are on Their Way

Which one’s your favorite?

More ▾