IKEA Norway partnered up with the Red Cross to turn one of its showrooms in its Slependen flagship into a replica of a Syrian home to promote Norway’s annual TV-Aksjonen fundraising event. Constructed by advertising agency POL, the mock-apartment is based on a real house just outside of Damascus which features cinder block walls, limited appliances and furnishings, giving customers a sense of the dismal living conditions that many of the residents are forced to live with. IKEA’s signature price tags can be found throughout, but rather than a listed price, the tags convey stories of how people live with limited access to clean water, food and medicine. More importantly a text-based donation link has been provided on every single tag. Get a closer look at the ’25 m2 of Syria’ in the clip above.
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