hype cog

IKEA Replicates a Syrian Home Inside Its Flagship Store

As part of Norway’s annual ‘TV-Aksjonen’ fundraising event.

IKEA Norway partnered up with the Red Cross to turn one of its showrooms in its Slependen flagship into a replica of a Syrian home to promote Norway’s annual TV-Aksjonen fundraising event. Constructed by advertising agency POL, the mock-apartment is based on a real house just outside of Damascus which features cinder block walls, limited appliances and furnishings, giving customers a sense of the dismal living conditions that many of the residents are forced to live with. IKEA’s signature price tags can be found throughout, but rather than a listed price, the tags convey stories of how people live with limited access to clean water, food and medicine. More importantly a text-based donation link has been provided on every single tag. Get a closer look at the ’25 m2 of Syria’ in the clip above.

Read Full Article

What to Read Next

G-Dragon's PEACEMINUSONE Launches Bluetooth Headset SOUNDBAND
Joey Bada$$ Pushes Back Release Date of 'A.A.B.A.' to 2017
A Look at Michael Murphy's Multi-Faceted Installation for the Recently Premiered Series 'The Young Pope'
Kaptain Sunshine Reworks Some of PORTER's Signature Bags
Ximon Lee Discusses Designing a Collection and the Importance of Photography With Leica
More adidas UltraBOOST 3.0 Colorways Are on Their Way
Load More
HYPES is a real time popularity metric informing readers of what is trending