Watch as This Sneaker Shop Literally Sells the Yeezy 750 BOOST "Light Brown" Backdoor

There’s been a lot of different ways to combat angry customers during sales of coveted sneakers. From this creative strategy at Burn Rubber to a more entertaining release like what Sole Classics executed this past weekend. Making fun of retailers for its backdoor selling of sneakers, the retailer set up an actual sketchy-looking backdoor for customers to buy the Yeezy BOOST 750s. Loyal customers were invited to line up behind the store on a first-come first-served basis. Check out the video and the happy customers’ reactions below.

Retailers are always accused of backdooring Yeezy’s, so here’s us backdooring Yeezy’s… @adidasoriginals @kanyewest pic.twitter.com/H1wig77QX9

— Sole Classics (@SoleClassics) October 15, 2016

“In the bando lookin out the peep hole” @SoleClassics X Yeezy release pic.twitter.com/awR41LgSg0

— Big Man On Campus (@dezarnez) October 15, 2016

Sick that I wasn’t able to cop a pair of Yeezys…AGAIN…but shout out to @SoleClassics for being innovative and fair ever time they drop

— Jonathan Sinclair (@angryjonny83) October 15, 2016

No Ls here. S/o to @SoleClassics for the assist. That release was fun ???????? pic.twitter.com/i5c9TRc5bZ

— yung picasso (@Jota_Santa) October 15, 2016

#YEEZYSEASON Shout Out @SoleClassics Super Legit Release ???????? pic.twitter.com/qFYPImADfd

— SWAGGERBOI SODMG✪ (@SWAGGERBOISODMG) October 15, 2016