There’s been a lot of different ways to combat angry customers during sales of coveted sneakers. From this creative strategy at Burn Rubber to a more entertaining release like what Sole Classics executed this past weekend. Making fun of retailers for its backdoor selling of sneakers, the retailer set up an actual sketchy-looking backdoor for customers to buy the Yeezy BOOST 750s. Loyal customers were invited to line up behind the store on a first-come first-served basis. Check out the video and the happy customers’ reactions below.
— Sole Classics (@SoleClassics) October 15, 2016
— Big Man On Campus (@dezarnez) October 15, 2016
Sick that I wasn’t able to cop a pair of Yeezys…AGAIN…but shout out to @SoleClassics for being innovative and fair ever time they drop
— Jonathan Sinclair (@angryjonny83) October 15, 2016
— yung picasso (@Jota_Santa) October 15, 2016
— SWAGGERBOI SODMG✪ (@SWAGGERBOISODMG) October 15, 2016