Watch as This Sneaker Shop Literally Sells the Yeezy 750 BOOST "Light Brown" Backdoor

The old school way.

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There’s been a lot of different ways to combat angry customers during sales of coveted sneakers. From this creative strategy at Burn Rubber to a more entertaining release like what Sole Classics executed this past weekend. Making fun of retailers for its backdoor selling of sneakers, the retailer set up an actual sketchy-looking backdoor for customers to buy the Yeezy BOOST 750s. Loyal customers were invited to line up behind the store on a first-come first-served basis. Check out the video and the happy customers’ reactions below.