Jeremy Joo Distresses and Repurposes 10 Pairs of "Dangerous Man" Denim for Grailed
Putting jeans through literal hell and high water.
Jeremy Joo has linked up with the team over at Grailed to create a super-limited run of repurposed denim. Limited to just 10 pairs, the “Dangerous Man” collection sees Joo putting Levi’s denim through literal hell and high water in order to get the lived-in look that friends and fans have admired in Joo’s garments. He dragged the pairs behind a car, threw them off a cliff into the cold, salty waters of the Canadian North before being buried in the sand and rubbed down with green coffee beans to affect the indigo. The pieces were then repaired using bandanas and plaid patchwork to fill in existing holes. Each pair has been numbered between 1 and 10 (0 being Joo’s original pair).
The concept behind the “Dangerous Man” collection, according to the designer, is as follows:
A man is dangerous because he has experienced a wide array of moments and is able to draw from this plethora of knowledge. There is none more dangerous than a man who has nothing to lose, so this collection portrays a relentless pursuit of experience, unabashed by the unknown and vigorously sincere.
The bandana is representative of gang culture’s steadfast inner code, that begins each thought and dictates each move. The plaid is referential to country folk’s ritualistic dedication, working tirelessly on the fields to become masters of the land. The indigo denim symbolizes the resilience of these groups to forces both within and outside. These aspects combined form the mentality surrounding the Dangerous Man concept. The pant is meant to be lived in and experience the hardships of life and the fruits of its labor. The pants are not the result of a life lived, but rather the byproduct it conjures.
Check out a video showing the repurposing process above and head on over to Grailed to snag yourself a one-of-a-kind pair of denim.