Alpha Industries "MA-1 Bomber Jacket" Sales are Booming Thanks to Kanye West

Alpha Industries credits Kanye West for their annual sales going up by 30%

By
Music 
903 Hypes

The MA-1 bomber, and all its many variants, was undoubtedly the menswear garment of 2015, with everyone from Givenchy, COS, visvim and Maison Margiela putting out their own interpretations over the course of the year. While many factors may have transpired to put the bomber back in the limelight, Kanye West’s endorsement of the Alpha Industries MA-1 flight jacket undoubtedly gave it a massive push when he made his own custom variation of the piece the must-have item from his Yeezus tour. In speaking to WWD, CEO Mike Cirker attributed a subsequent, whopping 30-percent increase in annual sales to the ‘Kanye effect,’ far surpassing the MA-1′s peaks in popularity every 10-12 years.

“Kanye West’s team called us up two or three years ago before his Yeezus tour and said he wanted tour jackets for everyone,” said Circker. “This was a year ahead of when the trend hit the runways so he was very forward-thinking. He brought 100 jackets or so from us and applied his own logo and patches.”

Cirker expects the MA-1 trend to continue for the next year or two, which he hopes to bolster with the launch of a custom patch program this year where artists will design limited-edition Velcro patches which consumers can buy and attach to their own jacket. One thing’s for sure: Kanye or no Kanye, the MA-1 bomber has abundant staying power that has seen it retain its place in fashion over the past four decades.

Read Full Article

What to Read Next

An Unreleased Common Freestyle from 2003 Surfaces
Music 

An Unreleased Common Freestyle from 2003 Surfaces

Courtesy of Tim Westwood.

Rihanna Is Named the Most Marketable Celebrity in America
Music 

Rihanna Is Named the Most Marketable Celebrity in America

RiRi beat Beyoncé, Angelina Jolie and Stephen Curry to make it to the #1 spot.

Q-Tip Connects with Cousin Consequence for "No Matter What"
Music 

Q-Tip Connects with Cousin Consequence for "No Matter What"

Family matters.


A$AP Rocky Talks Travi$ Scott Beef, Forbes and A$AP Yams Day on Hot 97
Music 

A$AP Rocky Talks Travi$ Scott Beef, Forbes and A$AP Yams Day on Hot 97

“You can’t come at a rapper with video clips, you gotta come with music”

Steve Aoki Remixes iLoveMakonnen & Rich The Kid's "How Else"
Music 

Steve Aoki Remixes iLoveMakonnen & Rich The Kid's "How Else"

“HOW ELSE AM I GONNA DO IT?!”

Snoop Dogg, Daz Dillinger, Kurupt & Dam-Funk Deliver Knowledge for "N My Lyfe Tyme"
Music 

Snoop Dogg, Daz Dillinger, Kurupt & Dam-Funk Deliver Knowledge for "N My Lyfe Tyme"

The old West Coast style is eternal.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.