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Check Out Justin Bieber's 'Purpose' Tour Merch Collaboration with Barneys

A Behind-the-scenes look at Bieber’s new collection with Barneys.

Ramping up for the release of the Barneys x Justin Bieber Purpose tour collaboration, we take a look behind the scenes to get a glimpse of the production process and close-ups of the 31-piece capsule. Designed by Fear of God’s Jerry Lorenzo and stylist Karla Welch, the Purpose Tour “Wardrobe Collection” is the first time the luxury retailer is partnering up with an artist for merchandise and on-stage attire. In the images above, we see FOG’s signature grunge aesthetic met with detailed zips and luxe fabrics, set against the backdrop of the no frills, raw factory shedding light on the intricate process of creating the apparel. The unisex collection will be available on Monday, July 18 at Barneys’ Madison Avenue location to coincide with the final leg of the US tour at Madison Square Garden.

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