Share this article with friends Share
HYPETRAK is now part of HYPEBEAST Music. Read the latest music stories here.

OVO Celebrates Opening of LA Flagship With a New Summer Sixteen Editorial Featuring Ian Connor

Also featuring Playboi Carti and John Ross.

Drake’s OVO has extended far beyond its origins as a record label to a multifaceted brand that encompasses a radio show, apparel division, retailers, and more. Under the careful watch of Oliver El-Khatib, the lifestyle imprint’s fashion category has collaborated with the likes of Jordan Brand and Mitchell & Ness, while releases in tandem with Canada Goose and Toronto Raptors pay homage to the label’s national roots. Its latest offering comes in the form of an Ian Connor-styled editorial fronted by the self-proclaimed “King of the Youth” and friends Playboy Carti and John Ross. The trio are found sporting sweater designs which boast a bold, collegiate font alongside sweatsuits and pink striped polos which conjure up mid ’00 rap swagger. Rounded out by OVO’s trademark owl across the chest, the updated range of hoodies and tees show the label’s stance in streetwear. Shot by Kevin Moon, check out the editorial above and look for the pieces at October’s Very Own webpage and Los Angeles and Toronto flagship.

Los Angeles OVO Flagship
130 N. La Brea Ave
Los Angeles 90036

Toronto OVO Flagship
899 Dundas St
W Toronto M4V2Z3

Read Full Article

What to Read Next

Donnie Trumpet & Chance The Rapper featuring The Social Experiment - The First Time
Meek Mill Is Initiating a #FreeTroy Movement
Lil Yachty & Just Juice Share New Track, "Bands"
Stream 9th Wonder's New Instrumental Mixtape, 'ZION'
Pusha T Teases Upcoming Single "Drug Dealers Anonymous" Featuring Jay Z
Load More
Enjoy 20% Off Regular Priced Items | USE CODE: LAYER20 SHOP NOW