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Kendrick Lamar tries his hand at spoken word for his latest visual. Reconnecting with his go-to corporate sponsors Reebok, Kendrick Lamar delivers a new vignette intended to promote and support his new shoe for Reebok, the Kendrick Lamar Classic Leather. To push the shoe, he takes part in a brief ad that showcases his spoken word skills. You can check out the clip — directed by “Alright” director Colin Tiley — above.