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Sales of Kendrick Lamar's 'To Pimp a Butterfly' Have Soared

Thanks to the Grammys.

The people definitely showed some love for Kendrick Lamar (and other award-winners) after viewing the Grammys last week. According to HitsDailyDouble, sales of Kendrick Lamar’s 2015 album To Pimp a Butterfly went up an incredible 411% since the Grammys initially aired. The LP received the third biggest Grammys boost, coming in right behind Alabama Shakes’ Sound & Color (494%) and Tori Kelly’s Unbreakable Smile (418%). In between this, Lebron’s love for his music, the Rock N Roll Hall of Fame choosing him to induct NWA and every other positive thing happening to him and his career, Kendrick is on top of the game right now.

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