Sneaker Politics Didn't Let Anyone Buy the Air Jordan 10 "OVO" Unless They Wore Them Out

Perhaps a new trend to trump sneaker reselling?

Footwear
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The Drake x Air Jordan 10 “OVO” dropped this past weekend, and Sneaker Politics took it upon themselves to ensure a fair release. The retailer went so far as to discourage reselling by only selling the hotly-anticipated shoes to customers who would wear them. All pairs were released via raffle, and according to its stipulations, “raffle winners must leave the store wearing the pair that they purchase.” According to a tweet from the retailer, a winner refused to wear the pair and thus, did not get to buy them. What do you think of this practice?

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