Skechers Surpasses adidas to Become the Second-Largest Athletic Footwear Brand in America

You are not reading this wrong.

By //Footwear

It’s official: Skechers has overtaken adidas in American market share. As reported by Business Insider, Skechers’ 2015 second-quarter net sales experienced an increase of 36.4% – “an almost unheard-of number in retail.” Although Nike still has the majority share (62% of the market), it is surprising to see that Skechers has become a dominant player in the athletic footwear market, especially since the brand has historically been considered an underdog of athletic apparel. The American footwear company very likely has its marketing strategy to thank. Skechers strongly advertises towards families and children, and recently tapped family-friendly stars, Demi Lovato and Meghan Trainor, for its marketing campaigns. We have yet to see if Skechers will stay on top but for now, it have definitely become a player to watch.

Read Full Article
NikeadidasSkechers

You may also like

Skechers Korea and Rapper Woodie gochild Link Up to Launch DLT-A Sneaker
Footwear 

Skechers Korea and Rapper Woodie gochild Link Up to Launch DLT-A Sneaker

Delightful.
4,264 Hypes 7 Comments
Nike's Latest KD 10 Shows Love to the Largest U.S. Chinatown District
Footwear

Nike's Latest KD 10 Shows Love to the Largest U.S. Chinatown District

KD’s tenth shoe feels the blues.
1,613 Hypes 0 Comments
The Yeezy 500 Runner Surfaces in a Brand New Colorway
Footwear

The Yeezy 500 Runner Surfaces in a Brand New Colorway

Shall we call it “Cookies & Cream?”
21,717 Hypes 0 Comments
The Air Jordan 1 "Bred" to Receive Patent Leather Makeover in 2018
Footwear

The Air Jordan 1 "Bred" to Receive Patent Leather Makeover in 2018

Shine bright during flight.
9,712 Hypes 0 Comments


What to Read Next

Nike Air Foamposite Pro "White Gucci"
Footwear

Nike Air Foamposite Pro "White Gucci"

The provocative silhouette will be launching with a clean white colorway.
13,698 Hypes 0 Comments

NBA 2K16 x Pigalle Tournament Recap | Video

NBA 2K16 x Pigalle Tournament Recap | Video

Basketball in virtual and real flavors at the co-branded event.
13,759 Hypes 0 Comments

Find out How Lil Dicky Made the Most Epic Rap Music Video Ever for Free
Music

Find out How Lil Dicky Made the Most Epic Rap Music Video Ever for Free

“Does nobody know anybody with a mansion?”
15,354 Hypes 0 Comments


nss Magazine "save the dream" Editorial Featuring the Nike Tech Pack
Fashion

nss Magazine "save the dream" Editorial Featuring the Nike Tech Pack

Styled alongside a selection of Italian streetwear brands.
8,818 Hypes 0 Comments

A First Look at the Tesla Model X SUV
Automotive

A First Look at the Tesla Model X SUV

Watch Elon Musk unveil his latest innovation.
12,798 Hypes 0 Comments

Chet Faker Speaks About a New Collaborative EP With Marcus Marr
Music 

Chet Faker Speaks About a New Collaborative EP With Marcus Marr

According to THUMP.
137 Hypes 0 Comments

More ▾