'What Do You Still Love About Streetwear?' FACTS at Agenda Las Vegas 2015 Summer:

We picked the brains of jeffstaple, Pusha T, designers at Champion, Flexfit, and more.

Fashion
10,222 Hypes 0 Comments

The streetwear market is undoubtedly oversaturated these days. Brands are pumping out more content than ever, new brands are popping up on a regular basis and even higher luxury brands are starting to dip into more casual apparel. So what is still motivating the industry? How is the streetwear market still engaged, and what are brands and designers doing to keep this motivation going? To find out, we hit up the largest, most prominent streetwear trade show in the world, Agenda in Las Vegas, and asked a few industry leaders what their motivation was and why they’re still doing what they’re doing; in essence, “What do you still love about streetwear?”

Perhaps one of the pioneers of everything we stand for, jeffstaple chimes in about the state of the business now. As the creator of perhaps one of the most sought after holy grails ever, the founder of Staple brand and his boutique Reed Space clues us into the fact that while the products are still the mainstay, the love of the production and creation process is still his driving force behind his love for streetwear. The passion is fully present, as Staple dominates Agenda with an eye-popping display and exhibition every year and a strong collection which follows.

Boston-based purveyors of all things sports ‘47 speaks out on the fact that Individuality rules all. VP of marketing Wayne Best is pushed when he sees brands following their instincts and producing what they love, rather than what others love. This affection is directly in line with the brand’s ideology of respecting ones style, city and team, having recently literally knocked it out of the park with one of the strongest collaborations with NY’s very own Supreme back in March.

Hip-hop artist and co-founder of Play Cloths drops some knowledge on streetwear etiquette — in the end, his respect lies with how your passion and love for something like streetwear brings forth cash and respect. With his debut solo album My Name Is My Name hitting numerous top album lists and with King Push coming soon, Pusha’s musical talent along with his influence in streetwear with Play Cloths and work with adidas Originals solidifies his wisdom that’s not only applicable to streetwear but, in the eyes of some, a saturated market of hip-hop as well.

Being the sponsor for Agenda is no easy feat — the amount of thought that must go through your mind to appease and satisfy the thousands of attendees every season must be mind-twisting. But Andy Song, creative director of Flexfit and BSCMP, has done such that, being the official headwear supplier for the trade show and has done collaborations with over 20 of its exhibiting brands. Andy’s response to streetwear is that his love still lies with the “simplicity and stories” behind the brands, respecting the ideals and way of thinking the brands portray through their work.

Having his hands in the streetwear industry since the early 90s gives creative director Billy Dill a perspective that only a few others can admit to having. His label, Brandblack, maintains a feel of originality, and while Billy respects the industry he’s in, he loves how streetwear — true streetwear — is long gone, and that the real original stuff is something not accessible through the Internet. While quite outspoken, Billy’s outlook is one that perhaps others have started to feel as well; could it lead to a streetwear revolution in the near future?

Champion Sportswear’s position at Agenda is a strong one. The booth, whose fabrics and products are perhaps the most well-rounded and accommodating for buyers and collaborators, is essential to the mainstay of streetwear today. Manny Martinez, head of Champion’s marketing division, feels that now is the best time for innovation, for creation, for direction; but all must be careful. His motto is that streetwear is just itching for classic apparel and styling, which is something that Champion has been doing properly for ages — the best thing about streetwear is that, right now, “it is time to be timeless.”

Read Full Article

What to Read Next

#OnFeet at Agenda Las Vegas Summer 2018
Footwear 

#OnFeet at Agenda Las Vegas Summer 2018

Presented by Agenda
Scoping out some coveted sneaker collabs.

Streetsnaps: Shane Gonzales of MIDNIGHT Studios at Agenda Las Vegas
Fashion

Streetsnaps: Shane Gonzales of MIDNIGHT Studios at Agenda Las Vegas

Location: Las Vegas, Nevada at Agenda Las Vegas

Streetsnaps: Mike Camargo of Tackma at Agenda Las Vegas
Fashion

Streetsnaps: Mike Camargo of Tackma at Agenda Las Vegas

Location: Las Vegas, Nevada at Agenda Las Vegas


Streetsnaps: Chris Stamp at Agenda Las Vegas
Fashion

Streetsnaps: Chris Stamp at Agenda Las Vegas

Location: Las Vegas, Nevada at Agenda Las Vegas

adidas Originals by NEIGHBORHOOD NH Shelltoe Boots
Footwear

adidas Originals by NEIGHBORHOOD NH Shelltoe Boots

Heavy-duty boots featuring the Superstar iconic shell toe.

Deadmau5 Ridicules Justin Bieber for "Where Are Ü Now" Comments
Music 

Deadmau5 Ridicules Justin Bieber for "Where Are Ü Now" Comments

Deadmau5 Ridicules Justin Bieber for “Where Are Ü Now” Comments

Chet Faker - Killswitch
Music 

Chet Faker - Killswitch

Chet Faker is back with a new-ish track titled “Killswitch.” It’s not entirely new because it

filous featuring James Hersey - How Hard I Try (RAC Mix)
Music 

filous featuring James Hersey - How Hard I Try (RAC Mix)

Remix Artist Collective, better known as RAC — a solo indie-electronic project of Portland

velonia "Viks" Carbon Fiber Bicycle
Design

velonia "Viks" Carbon Fiber Bicycle

Cycle in style.


HYPEBEAST Magazine Issue 11: The Restoration Issue
Art

HYPEBEAST Magazine Issue 11: The Restoration Issue

Presented in a completely revamped layout design, as well as paper stock, offering a new and unique reading experience.

Martine Rose x Been Trill Hiking Boot
Footwear

Martine Rose x Been Trill Hiking Boot

A light boot with pastel hues.

Big K.R.I.T. - 86
Music 

Big K.R.I.T. - 86

Big K.R.I.T. – 86

Fool's Gold x Black Scale 2015 Capsule Collection
Fashion

Fool's Gold x Black Scale 2015 Capsule Collection

Presented in a sunny, skate-themed editorial.

Chief Keef Named His Son After His Record Label
Music 

Chief Keef Named His Son After His Record Label

According to DNAinfo, Chief Keef has allegedly named his newborn son after the record label he is

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.